WEBSITE DESIGN
       
     
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POSTER DESIGN CONCEPT
       
     
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WAT THE TAC (Tic Tac's unofficial new campaign TVC)

This is a fictional Tac campaign done for one of our school assignments which is targeted towards youths.

WAT THE TAC is a campaign for Tic Tac's newly launched black tic tacs, 
that come in multiple flavours. 

Consumers can submit their guess of the flavours on watthetac.sg, 
and if they are the first to guess it correctly, 
the flavour poster would be printed with their name and details.
 

WEBSITE DESIGN
       
     
WEBSITE DESIGN

Every different background is a page by itself, you will move to another page by scrolling up or down.

The most important function of the website is to allow people to submit their guess, hence, the first thing one will see when they enter the site, is the name of the campaign "WAT THE TAC", the Tic Tac brand logo, and the fields to submit their guess.

Then they can know more about the campaign or see which flavours have already been found, by scrolling down.

At the flavours found page, one can know more details by hovering over the poster images.

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POSTER DESIGN CONCEPT
       
     
POSTER DESIGN CONCEPT

The posters are simple and clean, to focus on the flavours, hence the image of the flavours, cover the whole tic tac box.

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