This is a collaborated project with Joey Sim, her website is http://joeysimjy.com/

The content of the poster is “passing the key", which is a silent conversation between family. When the she passes the key to her loved ones, she won’t think about how fast this car can drive nor how amazing the feature inside the car is. She only cares about whether this car is safe to drive and will this car send her loved ones home safely.

Over 40% of fatal automobile accidents are alcohol-related around the world. Hence DUI is one of the main reason for accidents on road. And that's the problem we are aiming to solve with this project.