Homes are getting smaller while incomes are getting larger. Singaporeans want their living spaces to reflect who they are but don’t always have the space to accommodate all their acquisitions. At the same time, they have more interests/ hobbies, which require storage space. Extra Space simply allows you to de-clutter and make room for what you need when they need it.
The concept of this project is to shows the customers there are different ways to save space. Help them, help ourselves. Showing the customers that we care and we want to make their living space more comfortable by giving them saving tips as an extension of our brand promise for the people who prefer the old way of using saving tips to make their space more comfortable. However, there are alternative ways of having the space that you truly deserve –– Sending your extra item to us. We are your better solution.
Why spend the time and effort trying to save space when you can simply send your extra items to us. If you think these saving tips are enough for you, Think Again.
The first poster will be published on public places such as bus stops, introducing the catalogue, the consumer can scan the QR code on the left bottom of the poster & it will lead them to the micro app.
After scanning the QR code on the poster it will lead people to a micro application where they can fill in their details and get the catalogue delivered to their house for free.
The catalogue that provides home solution for people to use in their daily life will be delivered shortly.
The catalogue is dedicated to helping people to save space by giving out space saving tips/DIY ideas and furniture solutions.
Showing the customers that we care and we want to make their living space more comfortable by giving them saving tips as an extension of the brand promise for the people who prefer the old way of using saving tips to make their space more comfortable.
At the same time introduce the reader about Extra Space Self Storage and lead them to the microsite so they can know more about the campaign.
A few days after the first poster's release, another poster will be released promoting the Think Again microsite promoting the better solution video.
The consumer can also click express solution for express register for the extra space self storage